[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.inkano.cz\/online-marketing-pro-vas-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.inkano.cz\/online-marketing-pro-vas-e-shop\/","headline":"Online marketing pro v\u00e1\u0161 e-shop","name":"Online marketing pro v\u00e1\u0161 e-shop","description":"Marketing pro online e-shopy m\u016f\u017ee b\u00fdt n\u011bkdy opravdu z\u00e1ludn\u00fd. I kdy\u017e si p\u0159ejete, aby v\u00e1m p\u0159inesl rychl\u00e9 v\u00fdsledky a velk\u00e9 v\u00fdnosy, je t\u0159eba trp\u011blivost a<span class=\"more-button\"><a href=\"https:\/\/www.inkano.cz\/online-marketing-pro-vas-e-shop\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\">Online marketing pro v\u00e1\u0161 e-shop<\/span><\/a><\/a>","datePublished":"2026-05-01","dateModified":"2026-05-01","author":{"@type":"Person","@id":"https:\/\/www.inkano.cz\/author\/#Person","name":"","url":"https:\/\/www.inkano.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"inkano.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.inkano.cz\/wp-content\/uploads\/shutter-speed-BQ9usyzHx_w-unsplash.jpg","url":"https:\/\/www.inkano.cz\/wp-content\/uploads\/shutter-speed-BQ9usyzHx_w-unsplash.jpg","height":0,"width":0},"url":"https:\/\/www.inkano.cz\/online-marketing-pro-vas-e-shop\/","about":["Slu\u017eby"],"wordCount":415,"articleBody":"      Marketing pro online e-shopy m\u016f\u017ee b\u00fdt n\u011bkdy opravdu z\u00e1ludn\u00fd. I kdy\u017e si p\u0159ejete, aby v\u00e1m p\u0159inesl rychl\u00e9 v\u00fdsledky a velk\u00e9 v\u00fdnosy, je t\u0159eba trp\u011blivost a dobr\u00e1 strategie, aby se v\u00fdsledky uk\u00e1zali. Mus\u00edte si uv\u011bdomit, \u017ee v dne\u0161n\u00ed dob\u011b, kdy je e-shop\u016f p\u0159ehr\u0161el a m\u00e1 ho ka\u017ed\u00fd men\u0161\u00ed obchod, je velmi t\u011b\u017ek\u00e9 prorazit konkurenc\u00ed a\u017e na vrchol. Zvl\u00e1\u0161t\u011b, kdy\u017e se na vrcholu dr\u017e\u00ed u\u017e n\u011bkolik let e-shopy, kter\u00e9 maj\u00ed dlouhou tradici, \u0161irok\u00fd v\u00fdb\u011br zbo\u017e\u00ed a za sebou miliony spokojen\u00fdch z\u00e1kazn\u00edk\u016f. Ale nen\u00ed t\u0159eba hned flintu do \u017eita! Online marketing pro v\u00e1\u0161 e-shop je ur\u010dit\u011b n\u011bco, co v\u00e1m m\u016f\u017ee pomoci zv\u00fd\u0161it va\u0161e v\u00fdd\u011blky. Jenom pot\u0159ebujete v\u011bd\u011bt, na co se zam\u011b\u0159it.Kdy\u017e se nebudeme d\u00edvat na obecn\u00fd online marketing, ale na konkr\u00e9tn\u00ed n\u00e1vrhy, pomoci v\u00e1m m\u016f\u017eou hlavn\u011b dv\u011b v\u011bci. Emailov\u00fd marketing a srovn\u00e1va\u010de zbo\u017e\u00ed.Emailov\u00fd marketingZn\u00e1te takovou tu situaci, kdy p\u0159ijdete na n\u011bjak\u00fd e-shop a vysko\u010d\u00ed v\u00e1m tam tabulka, a\u0165 se p\u0159ihl\u00e1s\u00edte k odb\u011bru jejich newstelleru? A za to m\u016f\u017eete z\u00edskat t\u0159eba 10 % slevu na prvn\u00ed n\u00e1kup. Nen\u00ed to n\u00e1hoda. Nen\u00ed to to, \u017ee by v\u00e1s e-shop cht\u011bl za ka\u017edou cenu odm\u011bnit. Je to nejlep\u0161\u00ed zp\u016fsob, jak z\u00edskat emailovou adresu va\u0161ich z\u00e1kazn\u00edk\u016f a takto z\u00edsk\u00e1te i mo\u017enost, zapojit je do e-mailov\u00e9ho marketingu. E-mailov\u00fd marketing spo\u010d\u00edv\u00e1 v tom, \u017ee pomoc\u00ed e-mailov\u00e9 komunikace budete na v\u00e1\u0161 e-shop upozor\u0148ovat. E-maily mus\u00ed b\u00fdt ale dob\u0159e poskl\u00e1dan\u00e9, zaj\u00edmav\u00e9 a nezapome\u0148te, \u017ee z\u00e1kazn\u00edci nejl\u00e9pe sly\u0161\u00ed na r\u016fzn\u00e9 slevy a akce.Srovn\u00e1va\u010de zbo\u017e\u00edZbo\u017eov\u00e9 srovn\u00e1va\u010de jsou dal\u0161\u00ed v\u011bc\u00ed, kter\u00e9 v\u00e1m mohou pomoci. Zn\u00e1te t\u0159eba Heureku? Z\u00e1kazn\u00edci si mohou u jednotliv\u00fdch produkt\u016f zobrazit, kter\u00fd e-shop jim aktu\u00e1ln\u011b nab\u00edz\u00ed dan\u00fd v\u00fdrobek za nejlep\u0161\u00ed cenu. Ide\u00e1ln\u00ed je najmout si odborn\u00edky, kte\u0159\u00ed zbo\u017eov\u00fdm srovn\u00e1va\u010d\u016fm rozum\u00ed. Vyberou vhodn\u00fd srovn\u00e1va\u010d p\u0159\u00edmo pro v\u00e1s a v\u00e1\u0161 typ e-shopu, a pokud nejste spokojen\u00ed s t\u00edm, jak se v dan\u00e9m srovn\u00e1va\u010di zobrazujete, budou se sna\u017eit vymyslet strategii, kter\u00e1 to naprav\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online marketing pro v\u00e1\u0161 e-shop","item":"https:\/\/www.inkano.cz\/online-marketing-pro-vas-e-shop\/#breadcrumbitem"}]}]